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Introduction to

Tennis Australia

Tennis Australia’s ​Flagship Event – ​Australian Open​

Record-breaking numbers ​

AO & You​​

Australian Open Media Rights

Content Production

Host Broadcast​

World Feed​

Host Broadcast​ Feeds

Feed Distribution​

Always Innovating​

Content Calendar

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Onsite Facilities

Host Production Facilities​

Broadcaster Facilities​

Arena Facilities​​

Content Services

Media Hub​

Content Portal​

Marketing

Digital and Social​

Sponsor Partners​

Premium Experiences, ​Ticketing & Retail

Account Management

Held every January as the first Grand Slam event of the year, the Australian Open kicks-off the tennis season with

a bang; setting the stage for thrilling competition and record-breaking moments.

With global audience reach exceeding 550 million unique viewers*, the Australian Open enjoys unparalleled exposure

on the world stage.

By partnering with Tennis Australia, you gain access

to one of the most prestigious

events in the sporting calendar:

the Australian Open. From the

heart-pounding matches on

court to the electrifying

atmosphere in Melbourne Park,

the Australian Open delivers

an experience like no other.

Source: Futures 2024 Australian Open ​global audience and viewership report.

With record crowd figures, absorbed global audiences and valued commercial partnerships, leveraging fan engagement is key to our vision

to be the most watched tennis event globally.

The Australian Open 2024 continued to reach record highs:

Over 800 million

hours viewed across

our global broadcast partners

Record-high of

1 million+ fan attendance

onsite

Record high global

cumulative and unique

reach, recording over

550 million unique viewers

7% of the world’s

population

engaging with AO24*

*For a minimum of 1 minute.

1.1 billion

impressions

and 650 million video views

on global broadcast partners’ social channels

Expansion to

a 15 day event

with the history- making Sunday start adding 42% to Round 1 viewership year-on-year

Source: Futures 2024 Australian Open global audience and viewership report.

The biggest global event every January

Australian Open

AO & You

As your broadcasting partner, the Australian Open offers a wealth of opportunities to engage and captivate your audience.

From fully produced host broadcast production, to exclusive interviews and behind-the-scenes access to innovative storytelling and immersive content, we'll work closely with you to create dynamic coverage that keeps your viewers coming back for more.

We work with you to ensure that

your coverage remains at the

forefront of the action, through

our end-to-end approach to

broadcasting, including cutting-

edge technology and immersive

viewer experiences.

From courtside excitement to behind-the-scenes access, our broadcast partnership promises to deliver compelling content that engages and entertains audiences everywhere.

With our Production covering

all live match play, plus ready-

for-digital social content, elevate

your broadcasting lineup with

the Australian Open and join us

in showcasing the pinnacle of

tennis excellence to the world.

Tennis Australia

works with our ​broadcast partners

to provide the most ​compelling coverage

for their audiences ​across the Australian ​Summer of Tennis.

2024 marked the 10th Australian ​Open produced and delivered

by Tennis Australia’s broadcast ​team, with our global technical ​distribution partners.

We produce live coverage

of all courts across all draws,

with 21 courts were covered

live, including 15 match courts

and six practice courts, along

with extensive coverage

behind the scenes and from

all interview rooms.

Melbourne Park is home to ​over 900m2 of permanent ​facilities, and transformed ​with additional temporary ​structures, purpose-built to ​deliver the Australian Open.

Tennis Australia HQ is home to

Host Production Facilities, where

the Tennis Australia team work

to deliver Host Broadcast.

A custom-bulit Broadcast ​Compound houses production space ​for our onsite broadcasters; while ​the Centrepiece building welcomes ​global organisations to the media ​workrooms and studio spaces.

The world-famous arenas feature ​bespoke production spaces for

our broadcasters to cover AO

in the thick of the action.

Tennis Australia Broadcast HQ

Situated in Tennis Australia HQ

Live production rooms set up for TA to produce high-quality host broadcast feeds for every single court + World Feed for broadcasters

World Feed Host Broadcast Studio

The World Feed Studio included a large 3x3m LED display screen enabling detailed analysis pieces, play-ons and play-offs

as well as crosses and interviews around the site

Interview

Terrace

A change from the interview studios, interviews can be booked on the Interview Terrace which offers a

beautiful backdrop of the Melbourne Park Precinct

Interviews available to be booked by broadcasters

Press Conference Rooms

Multiple auditorium style

press conference rooms

Smaller rooms available

for one-on-one interviews

and remote interviews

Interviews available to be

booked by broadcasters

Centrepiece – Media Centre

Prime location between all key stadiums (RLA, MCA, JCA and Kia Arena)

Fitted-out areas for all broadcast requirements

Broadcast Operations team on-site

to help with any questions

Broadcaster compound

Bespoke infrastructure custom

built for onsite broadcasters and

production requirements

Bookings and services team onsite

to facilitate requests

Production rooms available to

be booked by broadcasters

Broadcast Studios

Located in Centrepiece, these studios

offer broadcasters a private and tailored space for production such as studio shows

All technical requirements (connections, cabling, equipment) and non-technical (furniture) available to be booked by broadcasters

Superbox

Private dedicated box available in

Rod Laver Arena, Margaret Court Arena, and John Cain Arena

Provides a birds-eye view of the court

Technical production equipment and furniture available to book by broadcasters

Commentary bunker

Positions in commentary bunker available

in Rod Laver Arena, Margaret Court Arena, and John Cain Arena

Provides a court-level view of the match

to catch all the action

Technical production equipment and furniture available to book by broadcasters

Pop-up interviews

Pop up interview positions

can be facilitated, such as whisper positions (courtside), flash interviews

Opportunity for roaming reporters,

and live crosses within the precinct

TA content portal is

a central place for broadcasters to

access archive, pre,

during and post-event

non-live content for the Australian Open and lead in tournaments. 

Accessible year-round

Ready-for-digital clip

content is produced for ​broadcasters to use across ​their digital channels

Updated throughout the

year, TA is on the journey

to digitally archive our ​entire back catalogue

of matches

TA creates a full-scale marketing campaign with the aim to resonate with fans globally and locally.

Each campaign delivers:

A creative platform that can adapt to target different global audiences and regions.

A campaign that’s made for the moment and connects to our target audience on an emotional level

Tells player stories, fan stories, stories of the wider social offering of the AO, and more

Year-on-year, the AO marketing

team provide assets and support

to international broadcast partners.

TA provides ongoing marketing

support to enable broadcast partners to adapt and deliver assets according to the requirements of local markets.

Over 1200 marketing assets are created each year to promote the AO locally and internationally. 

A campaign toolkit is presented and shared prior to tournament

to enable broadcast partners to embrace AO marketing campaigns within localised campaign planning.

The toolkit includes:

Campaign strategy

Tone of voice

Fonts

Hero imagery and graphics

Creative templates

15’ and 30’ TVC

Digital Banners

Social stories and carousels

OOH digital and static posters

Brand Sound

eDMs

AO24 introduced a unified brand platform

for the AO. ‘Hits Different’ forges a powerful link between playing tennis and attending the AO. 

This innovative approach leveraged the AO’s established brand identity – renowned for playful atmosphere, exciting

on-court action, and vibrant

off-court entertainment

(music, food, drinks, and an overall electric experience).

The Media Rights team are dedicated to building holistic partnerships with our broadcasters.

Our focus is on building

close relationships by

working in partnership with broadcaster’s key departments

– from production, marketing, content, and more – to gain a deep understanding of every rightsholder’s unique objectives and requirements.

We emphasize a collaborative

approach, with the goal of

developing and growing the

most successful media rights

partnerships possible.

The Team

Alfonso Medina

Head of Media Rights

Braden Clarke

Media Rights Sales Manager

Benjamin Allen

Media Rights Client Manager

Collette Dingley

Media Rights Client Manager

Ashlee Keath

Media Rights Client Lead

Tiana Radic

Media Rights Coordinator

Caroline Nguyen

Media Business ​Development Coordinator